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Monday, June 11, 2012

Zack Arias blog post

I'd like to link this blog post by ZACK ARIAS, a very good studio shooter and street photographer in Atlanta. He's an up 'n comer and has some interesting thoughts about photography and the business of it. http://zackarias.com/news/street-photography-photography-is-an-enigma/#comment-57411


Pull quotes:
"I’m not a street photographer but dang it all, I love it. It’s my favorite thing to shoot these days. If I could shut the doors to my studio and live on the streets with a camera I’d be a happy man. But my family would be living on the streets with me and then I’d not be a happy man."
"Photography is such an ugly bitch and a gorgeous siren all at once. It’s such a moving target. It’s a flux of oasis and mirage. It’s an enigma. Following your heart and your passion seems to grow a perfect storm of joy and fear. I was telling someone this tonight and they aptly replied, “Those are equally strong motivators.” Yes they are. We just came home from a family road trip through West Texas and we watched a lot of storms cross the land. Big Texas storms are gorgeous at a distance and scary as hell in the middle of them. A fitting metaphor about being a full time photographer."
"Corporations can’t survive without linear systems and that thought process is leaking, nay, pouring into certain parts of the photography world. Follow these five steps. These ten steps. This 30 or 40 day process. Use this vendor then this vendor then deliver via this vendor. 10,000 other photographers are doing this thing. Here are your flash cards of what to say to get this photograph. Then use this automated system to process it. Then use this exact process to deliver it. Follow up in these three steps. Make sure you use this specific brand of camera and this specific lens set to these settings to ensure maximum effectiveness. Sun flare through an 85mm lens in a field at sunset anyone? Shot with a 5d? Anyone? We’ve all done it. The goal is to learn to stop doing it or elevate it beyond what has ever been done with a girl. On a vintage piece of furniture. In a field. At sunset."
"I moved into a new studio last year to accomodate all the work a client was sending me. How did I get that sort of client? Meg sang at church one morning. A lady stopped her to compliment her on the song she sang. They ended up becoming friends. Her husband is an Art Director. He went on to work for this client and needed some stuff shot. It was a 30 day project that’s been going on for three years. How’s that for a wormhole? Everyone! Send your wife to church, have her sing a song, then talk to the spouse of anyone that talks to her after the church service! You too will soon find success!"
Read it all, and check out Zack's work too: www.zackarias.com (@zarias on Twitter too)


PS: Zack's a good writer too, and here's a fun reader's comment. You have to read Zack's blog to get it, and then it will make you laugh...
"Thank you for the inspiration. Besides being an amazing photographer, you are a damn good writer. Eff you Zack."

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